Group Meeting 1-3

Uploaded the outputs, logbook and cover sheets to Moodle. 

Group Meeting 10:30-3

Points Discussed:

• ·         Finalised group and individual logbooks and made the blog visually pleasing whilst also being in keeping with the brand handwriting. 

Group Meeting 11-3

Points Discussed:

• ·         Created a mock-up of what the app would look like including what some pages would look like such as the app store descriptions, home screen and the shopping page which was based around the idea of tinder which has been used my other retailers such as Missguided.

Action for Next Meeting:

• ·         Review and finalise all individual logbook entries ready for the next meeting.

Group Meeting 10-8

Points Discussed:

• ·         Wanted to make final changes and improvements to the video, but it would not open. So following advice given to us by Zoe we used the old video to follow the story and then added our newly learned skills to make changes which enabled us to improve our new video.
• ·         Created a variety of snapchat filters to be used within the app.
• ·         Finalised all images, effects and text used within the conceptual magazine.

Action for Next Meeting:

• ·         Research what the consumer wants from a branded app and see what others apps they would already use.

Group Meeting 1-8

Points Discussed:

• ·         Finished behind the scenes video.
• ·         Following on from reviewing the conceptual magazine, we made it more creative by including more images, paint effects over the images and included text from the voice overs.
• ·         Decided to create an app and snapchat filters.

Action for Next Meeting:

• Create the app and snapchat filters as further outputs and finish the conceptual magazine

Group Meeting 11-3

Points Discussed:

• ·         Picked the music from a selection of songs that were brought from all group members. We decided on London Baby by Michael Woods. We chose this song because Alex Mullins is a London based designer, was in keeping with the consumer demographics music choice and was reflective of the videos overall ambience.
• ·         Added effects onto the images in the conceptual magazine to create a strong brand handwriting throughout that was reflective of the brand and the consumer.
• ·         Created the gifs on Photoshop using photo booth images that were taken at the photoshoot.

Action for Next Meeting:

• ·         Research current innovative ideas that could be used as a further output.
• ·         Review the conceptual magazine and see if any areas could be improved.

Group Meeting 12-7

Points Discussed:

• ·         Edited the photos in Photoshop
• ·         Started the video and conceptual magazine on Final Cut Pro and Adobe Illustrator.
• ·         Finalise the images and what order they will be in when in the conceptual magazine.

Action for Next Meeting:

• ·         Decide on music that will be used in the behind the scenes video.
• ·         Record voice overs that will be included in the behind the scenes video.

Group Meeting 10-4

Points Discussed:

• ·         Printed off contact sheets and reviewed the images and videos that were taken at the photo shoot.
• ·         Each team member selected their favourite images from the photo shoot which enabled us to reduce the photos to the ones that will be used within the campaign.
• ·         Created a final contact sheet of all the images that will be used within the campaign.
• ·         Decided upon the outputs that we will use: behind the scenes video, gifs, conceptual magazine.

Action for Next Meeting:

• ·         Look at how our research can be combined with the images that were taken at the photo shoot.

• ·         Create a story board for the behind the scenes video.
• ·         Plan days that we will produce each output.

Photoshoot

Time: 6-9

Venue: Wellington House, Pollard Street, Ancoats

Models: Dylan, Matt, Sophie, Fran and Jade.

Props Used: Canvas frames, handmade t-shirts, disco ball, stool, magazine cutouts, cameras 

Group Meeting 11-5

Points Discussed:

• ·         Discussed the suggested outputs put forward by all group members
• ·         Outlined which would be most appropriate for the consumer, the brand and those that align to current industry innovations
• ·         Planning photoshoot – booking the studio, finding models, schedule for the shoot

Action for Next Meeting:

• ·         Baring roles for the photoshoot in mind, prepare any props and visuals that may be required for a successful shoot

Group Meeting 11-5

Points Discussed:

• Feedback from our formative assignment 
• Contact sheets
• The Photo shoot- including planning the location,  contacting models and planning what will happen on the day.
• The history of portraiture- how the modern day portrait is now the selfie and a discussion of what the future of this may be. As a group we discussed how there had been an emergent theme of using GIF's and videos instead of a still image as your profile picture on social media, so it would be sensible to suggest that this may be the future of portraiture. 
• Instagram could be a modern day contact sheet.
• Playing around with the photo booth app to create our own contact sheets 
• keeping in mind the theme of gender in contemporary society

Planned roles for the Photo shoot:

• Photographer- Lauren
• Makeup Artist- Rebecca
• Styling- Allana
• Set- Katie
• Creative director- Emily 

Work for the next meeting:

As the next meeting will be the photo shoot, everyone is to plan how the day will go and create mood boards as a guide to how the images should look 

Meeting with Tutors 12:45-1pm

A meeting with Jennifer, Zoe and Elizabeth enabled feedback from them for our Formative Submission Mood board.

After sharing all of our ideas it was suggested that we look into old fashioned contact sheets and portraiture, this is something that will be explored by each of the group members.

Formative Assessment

Deadline & Upload concept moodboard to moodle area.

Group Meeting 2-5

Points Discussed:

• ·         Reviewed images selected by all group members and selected those that were to be included in the formative assessment board

Action:

• ·         Created the formative assessment board

Action for Next Meeting:

• ·         Research outputs that can be used for digital campaign

Group Meeting 3-4

Points Discussed:

• ·         Discuss primary research in relation to Alex Mullins and begin to develop a concept: Frames and development of the portrait
• ·         Reviewed the different types of typography brought in by group members, we decided on Rough Typewriter. This was due to the font being similar to the existing font and would represent a consistent brand image.

Action for Next Meeting:

• ·         Reflect on research to date, each team member to bring two images that can be used to represent the concept, collection and Alex Mullins as a brand. 

Group Meeting 3-5

Points Discussed:

• ·         Define who the consumer is
• ·         Discuss secondary research as a group
• ·         Outline what is going on in the north west in terms of exhibitions and museums and discuss which would be appropriate to visit to collate primary research for this project

Action for Next Meeting:

• ·         Visit exhibitions and museums
• ·         Each group member experiment with different types of typography that would be suitable for the Alex Mullins brand. 

Group Meeting 1-2

Points Discussed:

• ·         Presented and discussed each team members research
• ·         Realised any key themes that occurred within the group research as a whole such as:

o   Portraiture

o   Identity

o   Genderless fashion

o   Art

Action for Next Meeting:

• ·         Secondary research on key themes and other areas related to this
• ·         Identify the consumer demographic  

Group Meeting 3-4

Points Discussed:

• ·         Presented and discussed each group members designer mood board
• ·         Decided on one brand to use for assignment: Alex Mullins

Action for Next Meeting:

• ·         Each group member research Alex Mullins and inspiration behind the collection and create visual and written research.

Group Meeting 3-4

Points Discussed:

• ·   Belbin Team roles results.
• ·         What the results meant for working in the team and how we can use each team member’s strengths and weaknesses to our advantage.

      Action for Next Meeting:

• ·         Research potential designers that we could use to create a digital campaign for.

• ·         Create a visual mood board to display designer’s collection. 

Critical Path