Monday 18th
January 2016
In the workshop: Assessment two briefing & guest speaker Amy Gwatkin.
Group Meeting: 3-5
In the workshop: Assessment two briefing & guest speaker Amy Gwatkin.
Group Meeting: 3-5
After
completing the Belbin Team Role task we discussed our roles as a group. My main
role was the Team Worker and second result drew with the Implementer and
Complete Finisher. Through discussing our roles with the team we were able to
identify each other strength and weaknesses and discovered that we balanced
each other out as a team as well all have something different to offer through
our skills. This will also help to continue with the project as individual
tasks can be given to suit each individual’s strengths. I believe my roles were
correct and therefore I now know how to implement these skills into working as
a team for the assignment and in the future.
Team Worker
Characteristics
- Socially
oriented, rather mild and sensitive.
Team Workers are the most supportive members of a team. They are mild, sociable and concerned about others with a great capacity for flexibility and adapting to different situations and people. Team Workers are perceptive and diplomatic. They are good listeners and are generally popular members of a group. They cope less well with pressure or situations involving the need for confrontation.
Function - The role of the Team Worker is to prevent interpersonal problems within a team and allow everyone to contribute effectively. Since they don't like friction, they will go to great lengths to avoid it. The diplomatic and perceptive skills of a Team Worker become real assets, especially under a managerial regime where conflicts are liable to arise or to be artificially suppressed. Team Worker managers are seen as a threat to no one and therefore can be elected as the most accepted and favored people to serve under. Team Workers have a lubricating effect on teams. Morale is better and people seem to co-operate better when they are around.
Strengths - Ability to respond to people and situations and to promote team spirit.
Allowable Weaknesses - Indecision at moments of crisis and some failure to provide a clear lead to others.
Team Workers are the most supportive members of a team. They are mild, sociable and concerned about others with a great capacity for flexibility and adapting to different situations and people. Team Workers are perceptive and diplomatic. They are good listeners and are generally popular members of a group. They cope less well with pressure or situations involving the need for confrontation.
Function - The role of the Team Worker is to prevent interpersonal problems within a team and allow everyone to contribute effectively. Since they don't like friction, they will go to great lengths to avoid it. The diplomatic and perceptive skills of a Team Worker become real assets, especially under a managerial regime where conflicts are liable to arise or to be artificially suppressed. Team Worker managers are seen as a threat to no one and therefore can be elected as the most accepted and favored people to serve under. Team Workers have a lubricating effect on teams. Morale is better and people seem to co-operate better when they are around.
Strengths - Ability to respond to people and situations and to promote team spirit.
Allowable Weaknesses - Indecision at moments of crisis and some failure to provide a clear lead to others.
Implementer
Characteristics - Implementers are well organised, enjoy routine, and have a practical common-sense and self- discipline.
They favour hard work and tackle problems in a systematic fashion. On a wider front they hold unswerving loyalty to the organisation and are less concerned with the pursuit of self-interest. However, Implementers may find difficulty in coping with new situations.
Function - Implementers are useful because of their reliability and capacity for application. They succeed because they have a sense of what is feasible and relevant. It is said that many executives only do the jobs they wish to do and neglect those tasks which they find distasteful. By contrast, Implementers will do what needs to be done. Good Implementers often progress to high management positions by virtue of good organisational skills and efficiency in dealing with all necessary work.
Strengths - Organising ability, practical common sense, hardworking, and self-discipline.
Allowable Weaknesses - Lack of flexibility, resistance to unproven ideas.
They favour hard work and tackle problems in a systematic fashion. On a wider front they hold unswerving loyalty to the organisation and are less concerned with the pursuit of self-interest. However, Implementers may find difficulty in coping with new situations.
Function - Implementers are useful because of their reliability and capacity for application. They succeed because they have a sense of what is feasible and relevant. It is said that many executives only do the jobs they wish to do and neglect those tasks which they find distasteful. By contrast, Implementers will do what needs to be done. Good Implementers often progress to high management positions by virtue of good organisational skills and efficiency in dealing with all necessary work.
Strengths - Organising ability, practical common sense, hardworking, and self-discipline.
Allowable Weaknesses - Lack of flexibility, resistance to unproven ideas.
After reading over the brief we looked at possible designers
for the project and set a task to do a mood board of the designer’s
inspirations by the next group meeting.
Monday 25th January 2016
By researching the designers I narrowed my searches to a menswear
designer as I haven’t done work on this gender before. The designer I looked at
for the digital camping was Bobby Abley.
Through looking at the collection I
could see a lot of influences of nature and Brazil.
The mood board consist of the Brazil slums, nature, flag, carnival, jungle, football and the country at night. There are a lot of different themes within the collection that could be used to expand on creatively for the campaign.
The mood board consist of the Brazil slums, nature, flag, carnival, jungle, football and the country at night. There are a lot of different themes within the collection that could be used to expand on creatively for the campaign.
Within the group meeting after looking at everyone’s boards
and sharing ideas we decided that we would continue with Alex Mullins as we all
had original ideas that we took from the collection.
Monday 29th January 2016
Leading up to the next team meeting we all went away to
create an individual mood board on the key themes from the Alex Mullins
collection. The mood board I created includes a lot of paint as the collections
clothing creates the illusion of pastel coloured paint on the fabric from afar,
however when you look closely they are pictures of faces. The board also includes
faces being covered as well as an image of a couple looking at their hands as
if they have a phone, instead of speaking to each other. This theme came from
Alex Mullins’s Instagram page as he posed an image stating “are selfies are
sucking the life out of us?” Also through analysing the collection and social
media a lot of the models have their face covered with a male’s long hair or
the faces are covered up and you cannot tell if it is a male or female wearing
the clothing. This represents cross gender.
The key
themes that occurred as a group was portraiture, identity, genderless fashion
and art.
Monday 1st
February 2016
Secondary research
on these key themes will help develop ideas on how to develop our ideas. I researched
the history of portraits and genderless fashion. Portraits began many years ago in the time of the
Ancient Egyptians and Greeks as they painted gods and kings and were not only
used to describe someone’s physical appearance but also to show power and
status. With the development of art in mid-20th century a new development of
the portrait was created with pop art (Fabulous Noble, (No Date). Later photography took over
portraiture and lead to the self-portrait as people could take a photo of themselves. With
the growth in technology and self-portrait the selfie has been created.
A person’s identity can
be defined by their gender, beliefs, religion, heritage and attitudes. Identity
has be shown in a way of presenting ourselves others see us. A self-portrait is
a self-promotion by projecting these different aspects of to your own identity
(The British Museum, (No Date).
Mellery – Pratt (2015) stated that almost 30% of
total menswear is now genderless, and that in recent years gender-bending styles have been seen on the runway with menswear
collections importing feminine styles and women’s clothing in tailored
suits. High street retailers are also noticing this and Zara
have just brought out a range of gender-neutral clothing which includes unisex
basics in neutral colours (Colon, 2016).
Zara's announcement is a huge step in
the mainstream fashion as the retailer has always created gendered
products.
In the meeting we discussed all secondary research on all
of the key themes and developed our concept further. We also researched what
exhibitions and museums to visit for primary research.
Alex Mullins consumer are males aged 25-35. As the
designer is currently not very well-known it would be suggested that his
consumer base has not yet left London and is targeted at the very urban areas.
Saturday 6th February 2016
I visited Whitworth Gallery and Manchester Museum as primary research. I
took a lot of pictures so that I could show the rest of the group.
Whitworth Gallery
The gallery was a very useful source of primary research as they have an
exhibition on portraits and fabrics which can be interpreted with our current
ideas and will be used as inspiration and to see the development of portraits.
Manchester Museum
The Manchester Museum didn’t relate to what we and planning to create
for our project however they had an exhibition on Egyptian history and animals.
It was interesting to see the portraits and faces the Egyptians painted in the
mommies’ grave and the items they made.
Monday 8th February 2016
In this meeting we showed each other the images from the galleries and
analysed what we could use for the project. We also each researched a font that
could be used for the typography of the brand. I chose the font Dodge as it is
sans serif which is the same as the brands current font however the size of the
letters are wider which looks more masculine compared to the current font.
The font we
decided upon was Rough Typewriter as we wanted to move away from the brands
current typography and believe that the new font will fit in more with the
themes we have chosen and will represent a consistent brand image. We have not
changed the logo of the brand as we want it to still be recognizable to the consumer.
Monday 15th
February 2016
I was
unable to attend this meeting to create the mood board for the formative assessment
however I did email two images to the rest of the group that could be used in
the board. The group considered all images and created the board to represent
our key themes.
Formative
Assessment Submission
The
formative assessment demonstrates the concepts of gender and art. Through
analysing Alex Mullins work we decided that we could see cross gender within
his clothing and we liked the idea of not having a specific gender. The frames represent
artwork and the pictures resembles people hiding their faces through art which
defies that are concealing something about them.
Monday 22nd February 2016
Formative Assessment Meeting 12:45pm
As a group we met with Jennifer, Zoe and Elizabeth to receive feedback form the Formative Submission Mood board. After sharing ideas and taking into consideration ideas form the lecturers we all looked at different forms of contact sheets and artists who create innovative portraits.
My mood boards on artists and contact sheets. These artists
have created an innovative way of creating portraits which are really inspiring
and fits with our theme as they have used paint and effect on top of the faces.
Wednesday
24th February 2016
During the
group meeting we used the feedback from the formative assessment to develop our
concept of using contact sheets and the use of models hiding their faces in
creative ways. We
questioned the future of the selfie as now they have become moving images and
how it has moved from portraits. As a group we discussed how
there had been an emergent theme of using GIF's and videos instead of a still
image as your profile picture on social media, so it would be sensible to
suggest that this may be the future of portraiture. We also discussed how
snapchat filters have become popular with the use of the selfie. We then played around with the app Photobooth
where the images develop like a small contact sheet.
This is one my photo booth
images.
We research models and casted them for the shoot as we will
need one male and one female. Additionally we researched photography sets in
Manchester and contacted one that we could hire for the day.
We set out specific roles for the photoshoot and my specific
role is to create the set and to record behind the scene footage. To prepare
for the shoot I will created a Pinterest boards on set design inspirations and
ideas of poses the models can do on the day. Props I got for the shoot are blank
canvases. I cut out the inside of the canvas to use as a frame
Set and Poses Pinterest Board and Canvas Frame
Tuesday 1st March 2016
Photoshoot
The photoshoot was booked in a studio near Piccadilly and we
had casted five models to meet us at the location, two males and three females.
My role was to organise the set and props that would be
needed. I bought to canvases and ripped out the material to create two frames. During
the shoot I recorded backstage footage of the photoshoot and hair and makeup. I
also had the opportunity to take some photos and use the app Boomerang to
capture moving images and Photo booth to create contact sheet images of the
models.
T-shirts were made prior to the shoot for the models to wear
which represented the idea of no gender and the logo of the designer Alex
Mullins.
These are a few of the test shots I took at the shoot and an example of the Boomerang, as the majority was video footage.
Thursday 3rd March 2016
As a group we went through all the imagery from the
photoshoot and selected our favourite that we would edit. We did this by
printing them off as contact sheets and circled individually what ones we liked
and then went through them as a group.
Tasks were allocated to look through all the imagery and
allocate what would be best for each output.
Friday 4th March 2016
Myself and the group created the final contact sheet of all
the images we want to use for the outputs and went through all of the footage
taken on video from the photoshoot. We
then decided on our final output which will be a behind the scene video,
conceptual magazine and Gif.
Monday 7th March 2016
Went through the final contact sheet and
selected which images will be used for the conceptual magazine and which ones
for the gifs. We created the layout for the conceptual magazine on InDesign and
uploaded all of the video footage on final cut pro ready for editing.
Thursday 10th March 2016
As a group we chose the song London Baby by Michael Woods was
selected for the video. In this meeting I
worked on the conceptual magazine by editing the images that will be used on Photoshop
and uploaded them onto the correct layout and pages on the magazine. The gifs
were are made in this meeting.
Friday 11th March 2016
To make us of time and to allow everyone to create the
outputs the roles were split evenly within this meeting. Myself and Allana
worked on the conceptual magazine for the first few hours while Lauren and
Emily worked on the film and swapped roles at around 4pm. While working on the
magazine I added in the photos that were missing from the previous day and the
text that each member quote to what gender and identity meant to us. We then
used different effects such as the paint tool by using Photoshop to make the
magazine more creative and to create a strong brand handwriting with the other
outputs.
These two quotes are what gender and identity means to me.
“GENDER IS VIEWED AS A SYSTEM OF SOCIAL PRACTISES, WITH THE
SYSTEM CREATING AND MAINTAINING THESE GENDER DISTINCTIONS.”
“GENDER DOES NOT DEFINE YOUR IDENTITY. IDENTITY ARE THE
QUALITIES, BELIEFS, ATTITUDES, ECT. THAT MAKES A PATICULAR PERSON OR GROUP
DIFFERENT FROM OTHERS.”
The video clips for the film were already uploaded and cut
into the footage we wanted to use. Allana and I put the film footage in order
to the storyboard and edited the speed and changed it all too black and white.
We added the shades of colour so that the look book, the film and the colours
from the collection had a clear consistency with the conceptual magazine.
As we were ahead of schedule we decided that we could create
a snapchat filter and an app as it would relate to the brand and the consumer.
Monday 14th March 2016
After watching the behind the scene video over the weekend we
wanted to make some improvements, however we were unable to open the saved
video and decided to remake it while using the old video as a guide. During the
workshop Zoe gave up a final cut pro lesson which we then used to create even
more improvement to the video.
While the other worked on the video I created four Snapchat
filters which included the designer’s logo, the strapline leave the frame
behind and concepts that have been used in the conceptual magazine so that the
outputs are consistent. The group then chose which one they preferred and that
would be use on the app. After finishing the snapchat filters I helped on
finishing the video.
These are the Snapchat Filters
Tuesday 15th March 2016
In this meeting we created the app mock up on illustrator. I downloaded
an iPhone template and used this to create each step of a consumer entering the
app. The home page included other apps that the consumer may have on their
phone. We researched this by looking at what Alex Mullins follows on Instagram,
what apps males in London may have and what the demographic will use. The app
includes a section on where you can swipe through the collection in a tinder
format such as swiping left if you like the product and right if you don’t like
the products. This concept was inspired by Miss Guided new feature on their
app. We then added an entertainment, news and culture near you. We wanted to
create an app that was not only use for shopping but create a personal
connection with the consumer as it is a luxury brand. The entertainment page is
where the consumer will have access to the snapchat filter and a drawing game
with also relates to all outputs.
Wednesday 16th March 2016
In this meeting we finalised all our outputs and blog posts. We
also set out tasks to research in preparation for the presentation. My research
area is the consumer and how I will justify that this campaign is right for the
brands consumer and how it will align with the current customer.
